Introducing the compass
Taking companies from idle to high growth
The compass framework
Every company has a story. PIg & Rooster wants your story to be one of massive market transformation.
Over 70% of startups fail in the first 5 years. They all had the passion, drive, and belief in their business. What is the difference? After 20+ years of working with startups and companies looking to rapidly grow, we think it is comprised of 4 things.
Understanding intimately the market's need
Determining if there is a product-market fit to the need
Having the right people holding the perfect accountabilities for growth
Refining the process, tools and data needed to go from idle to a high growth company
Our Compass Framework defines all four of these success metrics to determine if you are ready for high growth and provides a detailed roadmap to getting there if you are. Are you ready to turbocharge your traffic, conversions, and revenue? Apply for a Compass Framework Study today.
The 4 Navigations on the compass
The compass framework
1st party research
3rd party research
Product Market Fit
Determine Unique Value Proposition alignment
Product, pricing,and promotion adjustments
Determine roles needed for the growth stage.
What should each role be accountable for?
Who can fill those roles?
What is open?
Build the ship: New Processes, tools and data needed for growth
Gap analysis from best-in-class to current status
Roadmap for building new systems for a 10x growth stage version of your company
We thought our issue was just a lack of ad budget. We could not have been more off base. The Compass Framework provided us with the research, insights and action plans to hit the gas on all fronts of customer acquisition growth.
Alberto Solis, CMO - Decker, Perich & Sabatini Architecture
A Complete roadmap and action plan Ready For You To Activate the next day
4-day Total Process with a minor amount of your time
2 Days of On-Site or Virtual Working Sessions Together
1 day for a Complete Diagnostic of the Business
1 day for:
90 Day Go to Market Action Plan
Personnel Roles & Accountability Chart
Action Plan for Processes, Tools & Data transformation
Campaign Concepts to Drive Hyper-Growth